The Future of Digital Marketing
You’ve probably heard: Bots are the future.
Marketer, business leader, entrepreneur
Messaging will be the next great marketing channel. Whether it’s Facebook Messenger, Slack, WhatsApp, or WeChat. ClueChat bots integrate with these apps and are available for you to chat with targeted audience. Yes chatbots will be future of Digital Marketing
What is Chatbot, exactly?
A chatbot is nothing more than a computer program that automates certain tasks. Typically by chatting with a user through a conversational interface. The most advanced bots are powered by artificial intelligence. They are helping it to understand complex requests, personalise responses, and improve interactions over time. This technology is still in its infancy. Most bots follow a set of rules programmed by a human via a bot-building platform.
It’s as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code.
Say you want a new mobile from your favourite store.
You could visit their website, scroll through 20 or 30 product pages, fill out the form with your shipping and payment information, and so on. But if it had a bot, you’d simply tell it…
…and it’ll guide you through the options and place the order.
Behind the curtain, the bot is leading you through a series of dependent questions to collect the necessary information to understand your intent, and then deliver the right content to satisfy your needs.
That’s the beauty of chat bots
They accomplish their task, start to finish, in the place where you already spend your time: messaging apps. Whether it’s Facebook Messenger, WhatsApp, WeChat, or Slack, ClueChat bots integrate with these apps and are available for you to chat with.
Problems in current marketing strategy
As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances. Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about. Ultimately, they now have the control — the ability to opt out, block, and unfollow any brand that betrays their trust.
Future of Digital Marketing and Sales : ChatBot
With the help of messaging apps, bots help consumers find solutions no matter where they are or what device they use — no forms, inboxes, or wasted minutes spent searching and scrolling through content. Communication, service, and transactions. And unlike the self-serving marketing of the past, bots provide a service.